Here we should provide some articles that reinforce the opportunity for brands to use i-comm

Links to important associations in the sector:
http://www.the-dma.org/index.php
http://www.marketingpower.com/
http://www.dmcny.org/mc/page.do

EIAA (European Interactive Advertising Association):
http://www.eiaa.net/press-information/shwPress-information-releases.asp?id=6

IAB (Interactive Advertising Bureau):
http://www.iab.net/xmos/index.asp
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